May 2025

Individuals with a “looks right” convincer style are persuaded primarily through visual input. They believe in what they can see, whether it’s a physical object or a visual representation of an idea. For them, appearances matter—if something looks right, it feels right. When offering a tangible product, showing it physically or through a picture, video,

For individuals with a “sounds right” convincer style, auditory input plays a major role in decision-making. They respond strongly to how things sound, not just the content. Tone, pitch, pace, and rhythm of speech can all carry more weight than visuals or hands-on experiences. These people are naturally attuned to vocal cues—just like we perceive

Individuals with a “feels right” or kinesthetic convincer need to experience something physically or emotionally before they are truly persuaded. For them, tangible interaction or doing something alongside someone is often the key to being convinced of a product’s value or a person’s sincerity. They rely heavily on bodily sensations or internal cues—what many would

The “makes sense” convincer is not primarily based on sensory experience but on conceptual understanding. It arises from the auditory digital system, which uses language and symbols to represent and process information from the other sensory systems. This form of convincing relies on higher-level thinking, unlike our Stone Age ancestors who depended more on instinct

The convincer channel refers to the main way someone prefers to receive information that persuades them to make decisions. What kind of information helps them decide? What specific details or qualities within that information are most convincing to them? For a salesperson, understanding this is valuable. What do you need to provide to persuade someone