Primary Interest

People with a “place” motivation are especially attuned to their surroundings. The location itself holds significant meaning for them, and decisions are often influenced by where something happens or will happen. They tend to form strong attachments to certain places and may feel out of sync when away from familiar environments. While they might enjoy […]

Individuals with a “people” motivation are naturally social, outgoing, and relationship-focused. They tend to thrive in roles that involve connecting with others, such as teaching, sales, public relations, or caregiving. These individuals are drawn to the human side of any situation. You may have met someone deeply knowledgeable but disconnected from others—like a brilliant but

Those with an “information” motivation are primarily drawn to ideas, learning, and understanding how things work. Their curiosity drives them to explore knowledge in various forms. They often enjoy spending time in bookstores, attending seminars, conducting research, or asking thoughtful questions. What they focus on—whether it’s people, places, objects, or activities—usually depends on their secondary

People with an “activity” motivation are primarily interested in action—what they or others are doing. They thrive on movement and engagement, preferring to be out and about, participating in various experiences. Remaining still or inactive can feel like a burden to them. These hands-on individuals are usually drawn to things like sports, fitness routines, and

Individuals with a “thing” motivation are primarily drawn to the objects and elements present in a setting or environment. Their focus tends to revolve around acquiring, possessing, or accumulating items—whether they are physical like gadgets, clothing, food, or money, or non-physical such as titles, awards, or social status. These individuals often keep up with the

The Primary Interest meta program helps determine what naturally draws our attention, what keeps us engaged, and what we might find dull. Rather than acting as a filter that removes information, this pattern works more like a sorting mechanism—it helps us organize the information we’ve already noticed. Sorting vs. Filtering: What’s the Difference? Let’s say