Individuals with a “looks right” convincer style are persuaded primarily through visual input. They believe in what they can see, whether it’s a physical object or a visual representation of an idea. For them, appearances matter—if something looks right, it feels right.
When offering a tangible product, showing it physically or through a picture, video, or model works well. If it’s an abstract concept, visuals like charts, graphs, mind maps, or illustrations are key to making your message land.
This approach relies heavily on visual submodalities—specific features of imagery that influence credibility. Think about how a bright, clear, close-up image often seems more trustworthy than a small, distant, or blurry one. This is precisely why marketing materials are designed to be eye-catching and vibrant.
Try reflecting on your own mental images. How do you distinguish between something you remember doing versus something you only imagine? Maybe real memories appear in full color and detail, while imagined ones are less defined. This difference in mental imagery helps us determine what’s real and what’s not.
Visual Language That Convinces
To connect with someone who responds visually, use words and expressions that help them mentally “see” what you mean. These might include:
“Picture this,” “imagine,” “see how this works,” “let me illustrate,” “notice,” “visualize,” “bright,” “clear,” “vivid,” “scene,” “perspective,” “outlook,” “colorful,” “glowing,” “brilliant,” “glimmering,” “hue.”
To persuade them away from an idea or caution them, you can use visually negative words such as:
“blurry,” “faded,” “dim,” “murky,” “cloudy,” “dull,” “overcast,” “stained,” “washed out,” “dark,” “gloomy,” “hazy,” “foggy.”
Visual Cues in Relationships
People with a “looks right” preference often interpret love or care through what they see. A certain facial expression—like a warm or loving gaze—can speak volumes. Their way of expressing affection might include dressing nicely, keeping a beautiful home, or maintaining a neat appearance.
In mixed-style relationships, miscommunication is common. One partner might express love by tidying up or dressing attractively, while the other shows care by fixing things or handling tasks—which may create visual clutter. Though both are acting with good intentions, each may feel unappreciated because they aren’t seeing their partner’s love in the way they recognize it.
Understanding and acknowledging these different expression styles can bridge gaps and reduce misunderstandings.