The “makes sense” convincer is not primarily based on sensory experience but on conceptual understanding. It arises from the auditory digital system, which uses language and symbols to represent and process information from the other sensory systems. This form of convincing relies on higher-level thinking, unlike our Stone Age ancestors who depended more on instinct and direct sensory input. In today’s complex world, symbolic and logical reasoning plays a greater role.
Although everyone uses logical thinking to some extent, people who are convinced through logic need to make sense of their surroundings in a rational and coherent way. Some practitioners of NLP simplify this as linear or step-by-step thinking, but this is an oversimplification. Logical thinking also involves synthesizing ideas and making connections rather than just following a sequence.
These individuals excel at organizing information and reconciling different viewpoints. They have a natural curiosity and often ask “why,” engaging in internal dialogue, creating diagrams, or writing notes to work through their thoughts.
The elements that persuade them often involve comparison, requiring a certain mental distance or dissociation—since comparing closely associated images, for example, can be difficult. They prefer information rich in data, facts, and logical structure. Reading detailed reports, studying written recommendations, or examining factual comparisons will be far more convincing than emotional appeals or flashy visuals.
For them, coherence matters deeply: what they see, hear, and feel should align without contradictions, and actions should match words. Their logic demands that information be consistent and well-founded, often involving cross-referencing multiple sources or events.
When presenting to someone with a “makes sense” convincer, it’s helpful to offer clear documentation such as fact sheets, detailed analyses, books, or formal reports. Even though their thinking is internal and symbolic, it ultimately depends on information they have gathered through their senses.
Words and Phrases That Resonate with Makes Sense Convincers
They respond well to language related to reasoning and understanding, such as:
understand, logic, reason, judgment, common sense, comprehend, figure out, realize, know, identify, discern, think, contemplate, articulate, reconcile, consider, assume, system, synthesize, integrate, organize, scheme, structure, coordinate, analyze, classify.
In Relationships
People with this convincer often feel cared for through practical, thoughtful gestures, such as:
- Demonstrations in other sensory forms (visual, auditory, kinesthetic)
- Receiving written notes, emails, or letters
- Having important tasks or paperwork managed for them
- Thoughtful acts that show reliability and competence
They may show care by being logical, giving advice, or demonstrating capability—although this approach can sometimes seem detached or frustrating to others.